About WoQ

Window of Quebec is an innovative technology program to create awareness on racism and discrimination in society using digital stories. The larger objective of the program is to uphold values of diversity and & inclusion, and confront racism & discrimination at various levels. The project will work with five marginalised communities in Québec (Indigenous, Black, Arab, Latin American and South Asian) and develop digital stories as grass-root testimonials to create awareness on racialism and discrimination.

The specific objective of the program is to build knowledge, change attitudes and develop new practices to address systemic barriers in the employment sector. The program will also develop a monitoring and evaluation system through pre and post-test assessments to measure impact of these stories. The digital tools will be developed in English and French, and made available on mobile phones (App) and YouTube. The stories will be disseminated through multiple modes like corporates, public events and social media.

The project takes its inspiration from ZMQ’s tested and proven model of YourStoryTeller (YST). The project is divided into three phases: Design, Digitize and Disseminate. The first phase of the program works with community-based organizations by conducting workshops to source various stories of experiences, both challenges and champions. The second phase of the program converts the experiences of communities into storyboard, validating it and converting them into digital stories. The third phase involves in dissemination of the digital storytelling in the corporate and communities as ‘Voices in the Community’.